Privacy Policy

Last Updated: March 28, 2026

ShopMatto (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at shopmatto.com and make purchases through our online store.

1. Information We Collect

We collect information you provide directly to us when you:

• Create an account or place an order
• Subscribe to our newsletter or marketing communications
• Contact us for customer support
• Leave a product review or feedback

Personal Information: Name, email address, shipping and billing address, phone number, and payment information (credit/debit card details are processed securely by our payment processor and are not stored on our servers).

Order Information: Products purchased, order history, transaction amounts, and delivery preferences.

Automatically Collected Information: IP address, browser type, operating system, referring URLs, pages viewed, and timestamps of visits.

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including shipping and delivery
• Send order confirmations, tracking updates, and receipts
• Communicate with you about your account or transactions
• Respond to customer service inquiries and support requests
• Send promotional emails and newsletters (you may opt out at any time)
• Improve our website, products, and services
• Detect and prevent fraud or unauthorized transactions

3. Third-Party Sharing

We do not sell your personal information. We share your information only with trusted third parties who assist us in operating our business:

• Payment Processors: To securely process your transactions (e.g., Stripe, PayPal)
• Shipping Carriers: To deliver your orders (e.g., USPS, UPS, FedEx)
• Email Service Providers: To send transactional and marketing emails
• Analytics Providers: To help us understand website usage and improve our services

These third parties are obligated to protect your information and may only use it for the purposes we specify.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. Cookies help us remember your preferences, keep items in your shopping cart, and analyze site traffic. You can control cookie settings through your browser preferences. Disabling cookies may affect certain features of our website.

5. Data Security

We implement industry-standard security measures, including SSL encryption, to protect your personal information during transmission and storage. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order records are retained for accounting and tax compliance purposes. You may request deletion of your personal data at any time by contacting us, and we will process your request within 30 days, subject to any legal retention requirements.

7. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal data (subject to legal retention requirements)
• Opt out of marketing communications at any time
• Request a copy of your data in a portable format

To exercise any of these rights, please contact us at jake@shopmatto.com.

8. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You can request details about the categories and specific pieces of personal information we have collected about you over the past 12 months, the sources of that information, our business purpose for collecting it, and the third parties we have shared it with.
• Right to Delete: You can request that we delete your personal information. We will comply unless we need to retain it for a legal obligation, to complete a transaction you initiated, or for other permitted purposes.
• Right to Opt Out of Sale: We do not sell your personal information. If this practice ever changes, we will provide a clear opt-out mechanism.
• Right to Non-Discrimination: We will not deny you goods or services, charge different prices, or provide a different level of quality based on your exercise of CCPA rights.

To submit a CCPA request, email us at jake@shopmatto.com with the subject line “CCPA Request.” We will verify your identity and respond within 45 days.

9. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, you have rights under the General Data Protection Regulation (GDPR):

• Lawful Basis for Processing: We process your personal data based on contractual necessity (to fulfill your orders), your consent (for marketing emails), and our legitimate business interests (fraud prevention, website improvement).
• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request that we correct inaccurate or incomplete data.
• Right to Erasure: You can request deletion of your personal data, subject to legal retention obligations.
• Right to Restrict Processing: You can ask us to limit how we use your data in certain circumstances.
• Right to Data Portability: You can request your data in a structured, commonly used, machine-readable format.
• Right to Object: You can object to processing of your data for direct marketing purposes.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any GDPR right, email us at jake@shopmatto.com. We will respond within 30 days. If you believe your data protection rights have been violated, you have the right to lodge a complaint with your local supervisory authority.

10. Children’s Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 13, we will take steps to delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise any of your privacy rights, please contact us:

• Email: jake@shopmatto.com
• Phone: 1-866-237-8289
• Business: ShopMatto